Who am I?

Michael Henretty

Firefox OS Core Dev
Formerly with Game Closure
mikey@mozilla.com
@mikehenrty

HTML5 and Mobile

The problem with Native "Apps"

Apps are hard to develop

Choose: Android or iOS first
Hire platform specific engineers
How long to port?
Forget about "rapid" prototyping

Apps are hard to publish

Review process takes days
...weeks
...sometimes months
Revenue cut, around 30%
All payments must go through market

Apps create friction

So many steps
- search
- ...install
- ...login
- ...download
- ...launch
Cannot try out, must install
Can't search by content

HTML5 is better, development

Develop for all platforms simultaneously
Only need 1 team
Easy hiring:
10+ million web developers!
Great tools
chrome & firefox
Easy rapid prototyping

HTML5 is better, publishing

Publish whenever you want
You and your users are your only reviewer
Select your own payment method
Re-use infrastructure
same as your web site

HTML5 is better, frictionless

No installation required
1 click
No waiting
No need to pay up front
Easy sharing
just send a link
Search engines index your content

Side by Side, iOS vs HTML5

iOS

Sign up for a developer account ($)
Buy a Mac ($$)
Set up XCode
Configure project/team settings
Request development certificate
Register Devices
Develop your app
Upload to iTunes
Submit for approval
wait...

Side by Side, iOS vs HTML5, cont

HTML5

Develop
Deploy
Done

Side by Side, Android vs HTML5

Android

Install Eclipse
Install Android Toolkit
Install Android SDK
Configure ADT with SDK
Configure project
Open debug perspective
Set breakpoints
Run application in debug mode
Select target device
Hit breakpoint

Side by Side, Android vs HTML5

HTML5

Open you webpage
Open Developer Tools
Set breakpoints
Hit breakpoints

Why go native?

Performance
No hosting required
Easy payments
Consumer Trust

Firefox Marketplace

Bridges gap between html5 and native

Hosting

Trust

Easy Payments

Content Discoverability

Still Googleable!

...or make your own

Questions?